One of the great myths that every idiot and his dog seems to repeat online is that social media traffic is worthless and not worth chasing. Absolute rubbish. The misapprehension is based on the false premise that the only way to measure the worth of social media traffic is to drive it to a page [...]

A lot of people just don’t seem to be able to figure out the whole social media thing. I hear a lot of folks tell me that they just cannot understand why their blog posts only get one Digg or why nobody retweets them. It seems to be a common problem. But there are often [...]

The best thing about the internet is that anyone can put up information. The worst thing about the internet is that anyone can put up information. Unfortunately, if you are into blogging, then there is a lot of rubbish information flying around that does more harm to aspiring bloggers than good. Let’s take a look [...]

A lot of people seem to think that social media influence is gained in a vacuum. That it’s some geek trickery that can only be emulated by fat guys wearing tin foil hats. The truth about promoting link bait or any website is far less awful, but the first clue on how to gain traction [...]

When you’re writing viral content there are a lot of things that can go wrong. Here are a few of the most common problems. While it isn’t an exhaustive list by any means, it will get you familiar with obvious errors to avoid. 1) Your Title Sucked – The title is going to be what [...]

As you’re probably already aware, good online viral content writers spend an inordinate amount of time working on getting a good title for any article they write. The simple fact is that the vast majority of users are lost at the moment when they finish reading the title of a piece. The importance of a [...]

Writing successfully for the internet is a huge challenge if you want to do it consistently well. When a piece of writing can be judged in very concrete terms such as the traffic and links it attracts then there is not much wriggle room for making excuses for bad results either. The fact is that [...]

So after a slight hacking disaster towards the end of 2009, we lost our old blog and everything on it! In a fit of grumpiness, we moved to a single HTML landing page format to display our services and guess what happened? Our weekly enquiries really dried up! We suppose you want to see our [...]